2013 machinery industry sales growth of about 12%, the industry overall showing slow recovery, moderate growth and steady development. Of these, close to the industry growth rate of consumption, information technology, automation significantly faster than the typical investment products industries.

    Outlook 2014, CaiWeiCi said machinery industry boom is neither optimistic nor pessimistic, overall demand will remain tight, the development of the industry will remain stable in the main tone. Sales are expected to increase substantially between 10% to 15%; profit growth of about 10%; export growth between 5% to 8%. At the same time, industry profit margins remains highly concerned about the industry, the need to accelerate the pace of transformation and upgrading.

    2013, structural adjustment paid off

    Overall, in 2013 China's machinery industry achieved modest growth. Statistics for the first 11 months of last year showed that mechanical industrial added value growth of 10.7%, higher than the national industry average growth rate (9.7%) 1 percentage points, 2.5 percentage points higher than the previous year (8.2%); Main revenue totaled 18.3 trillion yuan, an increase of 13.46%; realized a total profit of 1.215 trillion yuan, an increase of 15.68 percent, 2.51 percentage points higher than the national industry; import and export volume totaled $ 609.6 billion, an increase of 2.94%, the cumulative trade surplus of $ 66.127 billion; investment in fixed assets 3.65 trillion yuan, an increase of 17.45%, lower than all manufacturing and fixed asset investment growth of the whole society.

    In statistics, 64 kinds of main products, the cumulative increase of 40 species, accounting for 62.5%, mainly automotive products from January to December 2013, production amounted to 22,116,800, selling 21.984 million, an increase of 14.76% and 13.87%, respectively, Early last year, is expected to greatly exceed the growth rate. At the same time, power generation equipment, metal cutting machine tools, construction machinery and mining, air separation equipment and other important product output continued to decline.

    Steady growth in industry sales, while the direction of the industrial structure is expected to continue to adjust. Close to the speed of development of the industry and the consumer, information technology, automation, significantly faster than the typical investment products industry, the largest proportion of the total automobile rapid growth since last year, propelled machinery industry is a major growth industry rebound. From a regional development perspective, the development of the central and western regions was significantly faster than the eastern region. From the corporate nature of view, the development of private enterprise faster than the industry average.

    Worthy of recognition, the machinery industry driven by innovation, integration of the two, green development has made new progress. Forced in the role of the market mechanism, many enterprises through the development of high-end products to open up new market space. High-end equipment independently began to advance deep in the field, such as the outlet device UHV power transmission equipment, high voltage bushings and other key components of long-term passive situation is changing the kinds of domestic high-end CNC machine tools used in the aerospace and automotive sector has breakthrough.

    Among them, Weichai Tepco as the representatives of the industry pacesetter companies, increasing emphasis on innovation and capacity building, research and development laboratory construction investment has significantly increased. Enterprise automation, intelligent and information transformation rapid warming, promote production efficiency, improve processing quality and management level. Energy conservation, green manufacturing machinery enterprises has become an important measure to effectively fulfill their social responsibilities and transformation and upgrading. Industrial agglomeration escalating specialization deepening continue to extend the industrial chain.

    Vigilance is needed in slowing demand, overcapacity, rising costs, downward pressure on the price, the industry profit margins fell. Into the second five years, the machinery industry profit margin in 2010 of 8.38% (annual number) at the end of the Eleventh Five-year record high, down to 2013 1 to 11 months of 6.65% (Letters number).

    In this regard, CaiWeiCi said, declining profit margins of more far-reaching than the downstream effects of growth, indicating that the machinery industry has not really out of the woods yet to enter the healthy development track. Restructuring of the industry must accelerate the pace of upgrades, must work harder to improve production efficiency and reduce resource consumption.

    2014, the boom of tepid

    From 2014 facing the development of machinery industry situation, China will continue to implement the proactive fiscal policy and prudent monetary policy, make full use of Forced mechanism to adjust the industrial structure. Machinery industry running situation will continue to face weak demand, industry growth pressures facing the still large.

    However, from a policy of continuity and stability perspective, the machinery industry in 2014 to maintain the overall economy remains stable with the basic conditions will continue in 2013 in the smooth running trend. Meanwhile, industrialization, information technology, urbanization, agricultural modernization to further promote the creation of new consumption and investment demand, expanding international and domestic market space.

    From an international perspective, the market is slowly recovering. Given China's machinery industry has its own unique comparative advantage, especially in recent years, private machinery enterprises are accelerating the pace going, the momentum will promote international machinery industry to improve its market share. Therefore, the machine together believes that the next two years the export of machinery products can have moderate growth cautiously optimistic expectations.

    Specifically, in 2014 the machinery industry boom is neither optimistic nor pessimistic. Expected development of the industry will remain stable in the main tone. New low market demand will stabilize.

    From the development of various sectors, the 2014 Conventional power generation equipment, metallurgical and mining equipment, heavy machinery, machine tools and other general industry will continue to be in demand slump; high-end machine tools, robots and automated production lines demand will rise; construction machinery market will be warmer, gradually returned to normal by the ups and downs; automotive and agricultural machinery sales growth will gradually decline, but large-scale high-end market will more prosperous agricultural products.

    CaiWeiCi remind the business, from the appearance of view, the machinery industry's decline in recent years because of weak demand, excess capacity, but this is only the surface reasons, deeper, more essential reason is the stage of economic development, China has undergone profound changes, but the industry development model has failed to follow changes.

    He believes that in a buyer's market, the ability to meet the user continues to improve, increasingly diverse requirements, has become the only standard to measure the quality of products, equipment manufacturing enterprises can also become authorized users, and ultimately win a major factor in the scarcity of orders .

    Thus, in the current situation, in order to improve competitiveness, we must pursue the scarcity of effective transition to the pursuit of economies of scale. In other words, companies must shift from mechanical to pursue full scale counterparts can produce many products do everything possible to get to their own unique advantages as the support of the scarcity of benefits.

    Specifically, companies must change the extension and expansion of mechanical habit of thinking, committed to nurturing their own unique core competencies. Increase investment in research, attention to test conditions for building and human resource investment, improve product and process innovation capability. Actively promote the informatization and industrialization depth of integration, the pursuit of green and internationalization of products and production processes, and improve the level of lean production and marketing enterprise management.

    Ultimately, respond to challenges into 'second five' since, machinery enterprises to be more conscious implementation of the 'main high-end, solid foundation, innovation-driven, integration of the two, green for the first' these five strategies. CaiWeiCi stressed.

    For mechanical products export growth fell issue CaiWeiCi suggested that relevant departments should attach great importance to mechanical difficulties encountered in product exports.